We grew ~10x last year, and are now planning for the next 10x

Hey folks! We’ve recently done an internal impact assessment and thought it would be helpful to share its highlights. (Due to capacity constraints, we opted to share the current post rather than wait for a longer and more polished one, but we’re happy to answer questions.)

For context, our goal at Probably Good is to help people build careers that are good for them and for the world. We focus on getting the right people working on the right solutions to the right global problems, and also support people on other valuable paths to impact, like effective giving and community engagement.

The last ~1.5y have been exciting for us. In late 2024, we got an ambitious grant from CG to scale. Our co-founders (Omer & Sella, who built and led PG from the start) moved to our newly established board and, after an extensive search, selected a new Executive Director (Itamar, our former Head of Growth).

Since then, we’ve helped 85+ people transition to impactful careers, representing 17x growth compared to our previous evaluation period (with a few months still left). We’ve also helped 190+ people change their career plans, and 380+ people take 1,100+ positive career actions (like volunteering, donating, attending events, and acquiring new skills).

In terms of specific programs:

• Advising. We decided to stop our previous program and restart it (almost) from scratch. We’ve since hired two advisors, set up a more robust advising system, and scaled to 500+ calls. We’re currently working on improving and expanding this program in a range of ways, including streamlining the advising process to increase our capacity and extending the types of support we provide to advisees.
• Headhunting & workshops. We’ve experimented with both these programs, headhunting for 11 roles (sharing 240+ referrals) and running 18 workshops (with 380+ participants). Since both programs were being run by advisors on a very part-time basis, we’ve decided to pause them to focus on advising, though we think the ambitious versions of these programs are likely worth pursuing.
• Job board. We’ve grown to 150k+ annual clicks on roles (38x growth compared to the previous period). Our initial focus was on increasing our coverage of impactful roles, but we recently also launched a new version of the board, to significantly improve functionality and facilitate further scaling. We’re now focusing on scaling again, although we’re also continuing to improve the board’s systems following its launch.
• Content. After overhauling our key content, we’ve focused on scaling the newsletter since late last year, and have grown it 29x to 13k+ subscribers (while also growing our LinkedIn 20x to 9k+ followers). We plan to accelerate its scaling using both organic and paid channels, and are experimenting with new content, audiences, and platforms, among other things.

There are lots of nuances to all this, such as that we’re mindful to keep growth focused on increasing positive impact, and there’s also lots more we’ve done, like collaborations with 80K, CEA, AIM, and many other great orgs. But we think this should still give you a quick high-level overview of where we are and where we’re currently headed.

As always, please let us know if you have any comments, suggestions, or questions! We’re excited for what comes next, and your feedback could help us figure out the best path forward.