Answering on behalf of The Humane League (THL)! THL currently has room for funding of $10.5 million to grow our Open Wing Alliance and our Animal Policy Alliance.
Open Wing Alliance (OWA)
We have developed a robust expansion plan for the OWA through 2030, which we would be able to put into place with significant additional funding. The goal is to free one billion hens from cages by 2030 and achieve a critical tipping point in the fight to eradicate the battery cage. .
To achieve this, we aim to strengthen the OWA by recruiting new member organizations in high priority regions around the globe. But to do that, we first need to build internal capacity. Our current model—having a single regional OWA coordinator to support many member groups with differing needs across an entire continent—is no longer sustainable. But we see great interest from groups in the OWA’s offerings, so we know we are poised to build an even more robust global coalition.
To meet the need, we need to create small teams in key regions around the world to support the specific needs of groups in each region, including in Asia-Pacific, the Americas, and EMEA (Europe, Middle East, Africa). We would need to hire more campaigners, corporate negotiators, animal welfare scientists, and regional support team members. We estimate we will need an additional $8 million in 2025 and beyond. In addition, we would also need to scale up our core supporting teams (Operations, Communications, and Development) in order to meet the needs of the expanded OWA and Global Teams—a lesson learned from historical THL growth periods.
In addition, we also aim to provide much-needed grant funding to animal protection groups. Each year, we hope to distribute $2 million to $2.4 million in OWA grants. (In 2024, we provided more than $2 million in grant funding to 38 OWA groups.) These grants are transformative and flexible, covering general operating support, staff expenses, and campaign materials. But as of November, we have no committed funding for OWA grants in 2025 and beyond. Consequently, these grants will come from THL’s final 2025 annual operating budget budget.
Animal Policy Alliance
Another program primed for expansion is our Animal Policy Alliance, a coalition of organizations across the United States fighting for meaningful change for animals through public policy.
Launched by THL in 2022, the APA organizes, unites, and empowers local and state-level animal advocacy groups focused on issue-based advocacy and legislative change for animals raised for food. The APA has been behind some significant victories for animals, including getting octopus farming banned in Washington and California.
Our current goals for the APA include growing it from 23 to 30 active members, building power, and providing grants that will permit APA groups to carry out meaningful work.
While we distributed $500k in grants to APA members in 2022, we’ve been unable to sustain that level in the years since. But we are confident that in 2025 we could effectively deploy up to $750k in grants to APA members. The need for funding among our member groups is strong, and there are dozens of groups eager to expand their advocacy for farmed animals. But as of November, we have no committed funding for APA grants in 2025 and beyond, and any funds available will depend on THL’s 2025 operating budget. Any regranting funds we receive could allow us to maintain momentum as we build progressively stronger US policy protections for farmed animals.
As we expand the alliance and rebuild our grant program, we would also need to expand the APA team and core teams, which we estimate would cost $1 million in 2024 and $1.5 million in 2025.
For full details of THL’s room for more funding, check out this post!
Hi! My name is Taylor Meek and I'm the development & project coordinator at Sentient ☺️
What We're Doing:
Sentient is a nonprofit, nonpartisan news organization that publishes stories and solutions to explain factory farms and their effect on climate, animals, public health, politics and more. Founded in 2018, our content is fact-checked and science-driven, with reporting that serves readers interested in the impacts of what they eat on the world around them.
Our team has been hard at work this year getting factory farming issues in front of new audiences. In April, we attended the Society of Environmental Journalists (SEJ) Annual Summit, where our Editor-in-Chief's panel discussions put animal agriculture on the agenda for the first time in the conference's 34-year history.
In July, Sentient became the first media outlet to formally join the Public News Service's new Industrial Meat program — where reporters will transform 300 articles about industrial meat into audio snippets. So far, 24 of our articles have been converted into PNS audio snippets with a reach of over 22 million listeners.
If you'd like to hear an example, click here to listen to their snippet of A Tyson Exec Wrote Kentucky’s Ag-Gag Law. What Could Go Wrong?
How Marginal Funding Can Help:
Receiving marginal funding would help us sustain our current operations and scale our organization to match the growing significance of reporting on food systems and animal agriculture. It's vital that Sentient leads this discourse to ensure that comprehensive storytelling, including animal suffering, replaces the current dominant narrative, which is riddled with red-herring solutions like "shop local" or regenerative agriculture.
One specific way this marginal funding would help Sentient is by supporting our editorial expansion.
Currently, we publish rigorous solutions journalism, accountability journalism, disinformation debunking and fact-checked explainers. Our team of reporters, editors and fact-checkers are all experts in their fields, with bylines in significant outlets from The New York Times to The Washington Post.
Our editorial activities for the next 24 months include expanding the team by hiring a rural reporter to help with local news coverage and outreach to rural farmers so that these communities can see themselves in the food system change story.
Six in ten Americans say they have more trust in local news than national news to give them information they can use in their daily life. It's critical we get news about factory farming delivered to these audiences in a voice they trust to achieve any impact (find the study here).
The salary range for this position is between $65,000 - $75,000 so some of the marginal funding would go toward this.
In addition to hiring a rural reporter, our ongoing partnership with the Public News Service (PNS) will help us reach those in rural communities through a medium they trust and in a voice they recognize. Each clip PNS produces is distributed to 10,000+ radio stations nationwide for free syndication. PNS' network reaches 50-60 million weekly listeners nationwide, primarily in red states, rural communities, news deserts and other areas with low or no engagement with information on climate change or factory farming. Our partnership gives us unprecedented access to these communities.
We appreciate you taking the time to read this. Thank you! If you'd like to support our work, you can find our donation page via the button below. We're participating in the Institute for Nonprofit News (INN) NewsMatch program, so new donations will be matched up to $1,000!
Support Sentient's WorkIf you have any questions, feel free to email me at taylor@sentientmedia.org