Answering on behalf of The Humane League (THL)! THL currently has room for funding of $10.5 million to grow our Open Wing Alliance and our Animal Policy Alliance.
Open Wing Alliance (OWA)
We have developed a robust expansion plan for the OWA through 2030, which we would be able to put into place with significant additional funding. The goal is to free one billion hens from cages by 2030 and achieve a critical tipping point in the fight to eradicate the battery cage. .
To achieve this, we aim to strengthen the OWA by recruiting new member organizations in high priority regions around the globe. But to do that, we first need to build internal capacity. Our current model—having a single regional OWA coordinator to support many member groups with differing needs across an entire continent—is no longer sustainable. But we see great interest from groups in the OWA’s offerings, so we know we are poised to build an even more robust global coalition.
To meet the need, we need to create small teams in key regions around the world to support the specific needs of groups in each region, including in Asia-Pacific, the Americas, and EMEA (Europe, Middle East, Africa). We would need to hire more campaigners, corporate negotiators, animal welfare scientists, and regional support team members. We estimate we will need an additional $8 million in 2025 and beyond. In addition, we would also need to scale up our core supporting teams (Operations, Communications, and Development) in order to meet the needs of the expanded OWA and Global Teams—a lesson learned from historical THL growth periods.
In addition, we also aim to provide much-needed grant funding to animal protection groups. Each year, we hope to distribute $2 million to $2.4 million in OWA grants. (In 2024, we provided more than $2 million in grant funding to 38 OWA groups.) These grants are transformative and flexible, covering general operating support, staff expenses, and campaign materials. But as of November, we have no committed funding for OWA grants in 2025 and beyond. Consequently, these grants will come from THL’s final 2025 annual operating budget budget.
Animal Policy Alliance
Another program primed for expansion is our Animal Policy Alliance, a coalition of organizations across the United States fighting for meaningful change for animals through public policy.
Launched by THL in 2022, the APA organizes, unites, and empowers local and state-level animal advocacy groups focused on issue-based advocacy and legislative change for animals raised for food. The APA has been behind some significant victories for animals, including getting octopus farming banned in Washington and California.
Our current goals for the APA include growing it from 23 to 30 active members, building power, and providing grants that will permit APA groups to carry out meaningful work.
While we distributed $500k in grants to APA members in 2022, we’ve been unable to sustain that level in the years since. But we are confident that in 2025 we could effectively deploy up to $750k in grants to APA members. The need for funding among our member groups is strong, and there are dozens of groups eager to expand their advocacy for farmed animals. But as of November, we have no committed funding for APA grants in 2025 and beyond, and any funds available will depend on THL’s 2025 operating budget. Any regranting funds we receive could allow us to maintain momentum as we build progressively stronger US policy protections for farmed animals.
As we expand the alliance and rebuild our grant program, we would also need to expand the APA team and core teams, which we estimate would cost $1 million in 2024 and $1.5 million in 2025.
For full details of THL’s room for more funding, check out this post!
Hi there, answering on behalf of Veganuary. We have a funding gap of c. 450k USD until the end of our financial year in February 2025.
What We Do
Veganuary is an international organisation (and charity registered in England and Wales) that is changing the way we eat by driving a global shift towards plant-based foods with the aim to reduce the number of animals suffering in factory farms.
Although Veganuary is best known for our 1-month challenge encouraging millions of people to try vegan in January and beyond, our work is actually most valuable as a mechanism to enable corporate engagement. By creating millions of vegan-curious shoppers every January, as well as generating press and social media hype around the campaign, we incentivise brands, retailers and restaurants to launch new plant-based options as well as promote and discount their existing vegan foods. This increased availability, visibility and affordability of alternative proteins helps drive increased consumption and acceptance across wider society while reducing the amount of animal products that are being consumed.
Due to the effects of the difficult economic climate, Veganuary is currently facing significant funding shortages and had to scale back recently by closing our Brazil office. We are still facing a funding gap of c.450k USD until the end of our financial year (February 2025). That is why any extra donations would currently go toward closing our funding gap.
What We Hope To Achieve When Closing The Funding Gap
If we are able to close our funding gap, we are striving for the following achievements for the 2025 campaign:
Some Key Facts from the 2024 Campaign
Matching Component
Any donations to Veganuary are currently being matched, therefore doing twice as much good. If you're interested in supporting Veganuary, you can donate here or get in touch with me directly at ria@veganuary.com. Thank you for your consideration!