Hi I'm new here so please feel free to let me know if I'm breaking any norms but I'll cut to the chase:
Last year I began freelancing and generated about $50K. Do you think it be weird/ pompous to let them my main clients know I donated 10% of that to Give well's top charities?
I was thinking of slipping a note about that into a holiday gift package. I would love to introduce them to EA charities and maybe get them interested in some but don't want to be strange and hurt my business.
Probably depends on how you describe it and frame it. How do you explain why you are telling them this? If you’re willing, you might do a trial on this. Do something like divide your clients into two random groups and send this message to half. See if you observe any difference (try to keep track of the numbers as well as the more qualitative outcomes like how they respond to the card)
"How do you explain why you are telling them this?"
I'd say something like it has been such a pleasure working with you that I feel the need to give back to the less fortunate. X charity seems to me to be the most effiecent way to do that as far as I know and I couldn't have supported it without you.
"Do something like divide your clients into two random groups and send this message to half."
Interesting idea.
I'd say something like it has been such a pleasure working with you that I feel the need to give back to the less fortunate. X charity seems to me to be the most effiecent way to do that as far as I know and I couldn't have supported it without you.
One idea to be less preachy is to frame your donation as a thank you from its recipients to your client. E.g. you could say something like: "I got the money you wired me. Thank you. I thought it might warm your heart to know that I donated 10% of the money to X organization, and as a result Y outcome occurred. So, you have made some Z individuals quite thankful as well!" Basically sort of give them a taste of what it feels like to give effectively.
BTW, I suspect communicating this info will work better in live conversation. If you communicate in live conversation, you create a space for them to ask questions and learn more, plus over time you might get better at bringing it up in a way that's not weird.
Probably depends on how you describe it and frame it.
Yeah, I think there are ways to frame it so it isn't super preachy. E.g. have an "About Me" section on your website that mentions your pledge. Or mention your annual donations during chitchat about the holidays.
I guess it is ok to mention it, particularly in a holiday gift. Specifically I would feel it is ok to mention what it achieved without being preachy. Some companies use smaller amounts (1%) to signal social impact.
Thanks for the feedback!
"Some companies use smaller amounts (1%) to signal social impact."
My company isn't currently big enough for 1% to have any impact though 😅 I was actually thinking of potentially donating 20% of revenue by matching clients' donations to EA's top charities up to 10%.
One idea to be less preachy is to frame your donation as a thank you from its recipients to your client. E.g. you could say something like: "I got the money you wired me. Thank you. I thought it might warm your heart to know that I donated 10% of the money to X organization, and as a result Y outcome occurred. So, you have made some Z individuals quite thankful as well!" Basically sort of give them a taste of what it feels like to give effectively.
BTW, I suspect communicating this info will work better in live conversation. If you communicate in live conversation, you create a space for them to ask questions and learn more, plus over time you might get better at bringing it up in a way that's not weird.