Announcing changes to EA Giving Tuesday and Meta's Giving Season match
EDIT: Meta is actively updating the terms of the match, so this information could be out of date, please see https://www.facebook.com/help/332488213787105 for current details - the EA Giving Tuesday team will try our best to keep EAGivingTuesday.org up to date. We are actively exploring how we can coordinate around the match in a way that makes sense.
On Nov 1st 2022, Meta announced a significant change to their annual Giving Tuesday donation matching scheme, which affects EA Giving Tuesday.
Here are the high level details of this year’s match:
“To help nonprofits jumpstart their Giving Season fundraising, Meta will match your donors’ recurring donation 100% up to $100 in the next month (up to $100,000 per organization and up to $7 million in total across all organizations). All new recurring donors who start a recurring donation within November 15 - December 31, 2022 are eligible. Read the terms and conditions.”
The match now requires participants to set up a recurring donation, in order to get up to $100 in matched funds. The matched funds are provided once the second transaction goes through i.e. you need to donate for two months to receive the match. Edit: As of 4 Nov: We are unsure but it seems possible that a donor could set up recurring donations to multiple organizations (up to 200) in order to get multiple matches (for a total of up to $20,000 in matches).
We believe this opportunity is only available in the US due to the functionality appearing to be US only.
What does this mean for EA Giving Tuesday?
In the past, the value proposition of EA Giving Tuesday was to organise around the 100% match in the morning of Giving Tuesday. With the lower match amount per donation and the requirement for it to be recurring, we think that the matching is much less likely to be competitive and therefore the previous level of coordination does not make sense to continue.
The EA Giving Tuesday team has also decided that it makes the most sense for people to donate directly to the charities via Facebook given the new requirement about recurring donations. These changes mean that EA Giving Tuesday will not support any organisations that require re-granting or restrictions due to ongoing administrative requirements of recurring donations. 501c3’s registered with Facebook fundraising tools will be able to participate in Meta’s Giving Season match.
We encourage you to look for effective charities on Facebook for the match and will be listing effective charities who are interested in participating on our website.
EA Giving Tuesday will share the details of any matching opportunities we think are worthwhile and conduct an impact analysis at the end of the season.
How can I get my donations matched this year?
This year there are two match opportunities we are sharing with you:
Once you’ve received confirmation of a match, please let us know the details via this impact evaluation form so we can quantify the value of these opportunities for future years.
We’re disappointed that the match has changed significantly from the previous year, but we hope you find value in the matching opportunities from both Meta and Every.org.
We will continue to search for new matching opportunities that have the ability to shift donations towards highly effective charities throughout the season.
You can read more about EA Giving Tuesday at EAGivingTuesday.org
Grace and the EA Giving Tuesday Team 2022
TL;DR Update on my thoughts: I've updated significantly downwards on the probability that trying to make the Meta Giving Season match go very well for EAs is worthwhile and I am not investigating it further, pending the EA GT Team's reply to me (I emailed Philip some more information).
More details:
After getting some data on recurring Facebook donation timestamps, it appears to me that getting matched will likely be a random lottery for anyone who sets up their recurring donation within the first few hours of the match, only slightly weighted towards those who set up their donations early.
Specifically, the data suggests that the second donation that goes through on December 15th will go through not at the exact same time as the first donation on November 15th, but at a random time in a ~7 hour window (based on 11 data points). That's quite a bit of variation, which means a donor who donates in the first second on Nov 15th can get beaten by someone who donates a few hours later.
(This assumes that 70,000 recurring $100/mo donations will be set up within the first ~7 hours of the match. Given that ~$150M was donated in a single day on Giving Tuesday in years past, and that $7M in donations was made in the first couple seconds last year, this seems quite plausible to me, though not guaranteed. If the matching funds actually last for much longer (e.g. a full day or longer), then a donor probably can get matched with high probability by donating right at the beginning of the match.)
So I don't think I can be confident that a bunch of EA donors setting up their donations right when the match begins will almost all get their second donations matched, and because of that I think it's probably not worthwhile to put in the effort to try to get ~$100k-$1M matched by EAs. The strategy to do so would involve a lot of donation trades and would take a lot of organizer time, plus be asking a lot from donors, so I wouldn't want to do it unless there was a high chance that a high fraction of EAs' donations would actually get matched.