During our recent team retreat, the CEA Online Team discussed the state of our various projects, what potential new projects we could spend our capacity on, and what data and M&E we could use to determine how to prioritize our time.
As part of our discussion about the state of the EA Forum, we considered a few ways we could run it at a lower cost. I thought others might be interested so I'm sharing a version here. I'd be curious to hear where people agree or disagree.
Note that this was primarily an exercise, and did not lead to us deciding to change our Forum strategy. However, we are currently evaluating how the Online Team will fit into CEA in the longer term, which may result in us prioritizing other projects over the EA Forum. I think "no new engineering work" is plausible given our small capacity, and the other two options are very unlikely.
No new engineering work
There are various ways that the EA Forum falls short of other sites that better engage users, like Substack, Reddit, and Twitter. I think we have a reasonable list of engineering work that we could do to support our Forum community building efforts and bring the site up-to-speed with user expectations from other platforms, such as emailing users more (for example, we only recently updated our default notification settings so that you get emailed when someone directly mentions you).
However, it's true that the EA Forum is broadly functional and usable as a site already. One option is to only put engineering capacity toward maintaining the site (like fixing issues that arise).
I think it’s possible for us to make good progress on Forum community building just from the content side, although it will be harder to know what is cost-effective there for various reasons. On the other hand, I don't think we can accomplish our community building goals via engineering work alone.
My take
Since I've started leading the team, I think we've been overall better at prioritizing Forum engineering work that directly addresses our goals. Many Forum metrics have stabilized since Oct 2024. We've put in less overall FTE towards the Forum than in the past. My guess is that the right answer is not "no new engineering work", but rather that we should stay focused on our goals.
I do think we need to be careful and keep up with other platforms and changing user expectations, so as to prevent losing our Forum community. For example, Substack is a bigger deal now than a few years ago, and if the Forum becomes a much worse platform for authors by comparison, losing strong writers to Substack is a risk to the Forum community.
A bulletin board
I mean this sort of thing:
Currently our team is viewing the EA Forum as a community, and so our goals tend to be around increasing discussion (ex. we track comments and commenters) and making people want to be here (trying to get good content and active strong contributors).
You could imagine that we stop doing this. We stop running Forum events, we stop doing product/design/development for work that is intended to encourage users to comment/engage more, we stop investing in improving moderation or managing user-generated content in other ways (like maintaining the distinction between personal blog, frontpage, and community), we stop engaging with users on the site and talking with authors elsewhere, we stop responding to customer service requests.
We could intentionally position the EA Forum as a community bulletin board, and lean into an aspect that I think naturally emerges: it could be more like a news feed where orgs post updates, and we don’t expect there to be much discussion. We don’t expect new people to really post anything. We don’t try to influence or steer EA with the Forum. I expect it will slowly turn into the rest of the internet, in terms of culture, because there’s just not a lot of value in moderating when there are very few comments. Maybe we kill voting if the Forum is more of a news feed.
This could mean it looks like the FAST Forum, though hopefully it could be somewhat more active because we are starting with more users (although it’s possible we lose them quite quickly).
(Note that I think it’s possible for the Forum to be fine without our active work. For example, if EA independently became cool again, we might get a natural influx of users and good content. But without our active work, we do risk losing the network.)
What value might this still have?
- It could still be a schelling point for common knowledge, though I expect less so because there will be less users.
- For example, orgs like CEA could still spread the information that we’ve merged with EA Funds
- However, I expect other ideas like “we should consider advocating for an AI pause” to no longer appear on the Forum
- It could still be useful for people who are new to EA, to see things like new job postings and new updates from organizations.
- It could still make visitors more likely to stay engaged with EA if it still has a bit of showing visitors that EA is an active community (even if they only hear from orgs).
What might we lose?
- It will no longer be the “glue that holds the EA community together”, because people will perceive the site to be more like a news feed or a job board.
- It will no longer help to enforce important EA cultural norms.
- We could still moderate it, but it will be harder to justify the cost-effectiveness of moderation in this case than currently, due to the reduced activity.
- Also a lot of “enforcement of cultural norms” comes from users commenting and discussing things, which we expect to no longer happen much.
- I think it would be much harder to hold people and organizations accountable in the EA community.
- We would lose the Forum as an accessible and safe space to “practice doing EA”.
- People could still post, but without feedback they would not learn anything and would probably churn more easily.
- We lose providing a space where people can feel like they belong.
- We’d lose connections between people, like a person DMing an author about their post.
- This is because the strong contributors will have left. There would be little to no reason for people to put effort into writing on the Forum.
- Without comments and votes, people will probably perceive the Forum as a place where no one visits anymore and will churn more often, so I expect things like job placements to be reduced, even if there are more job postings.
My take
I would find this very sad. To me this feels like a potentially huge loss of value in exchange for ~3 FTE of salaries per year. I think it would be difficult to rebuild the Forum community again if it was lost.
Shut down the EA Forum and use the r/EffectiveAltruism subreddit
This is potentially the lowest-cost option, since we wouldn’t even have to pay for any infrastructure (AWS) or for engineering capacity to maintain it.
Culturally I think the EA subreddit is pretty far from where we'd want it to be, but it’s probably possible to moderate it very heavily if we wanted to.
The subreddit has some features that exist on the Forum:
- Support for posting longform and shortform content, which is discoverable via search engines and easy to link to
- Voting and discussion features (although no reacts, including agree/disagree)
- Ability for mods to pin posts to highlight them
- Ability to run AMAs
- Ability to send a welcome message to people who join the sub
- Bonus: Reddit is likely less buggy than the EA Forum
Some things we’d sacrifice are:
- Improved reading and writing experiences
- Agree/disagree being separate from karma voting
- Sequences
- Recommendations for other good EA-related content on post pages
- Audio versions of posts (although we could probably make this happen separately)
- Flexibility to make changes to the site
- For example, we could no longer implement conference or job recommendations
- Control over the future of the site (we’d be at the whims of Reddit)
- User data, for example to help us estimate the size of the EA community over time
- Ad-free experience
- Secondary features like the topics wiki, groups directory, events, and people directory
- Though some of these could still exist elsewhere, like on effectivealtruism.org
- Ability to enforce certain norms, like making sure people don’t vote multiple times on the same content using different accounts (this is very easy to do on Reddit)
- Ability to make custom events, like the Donation Election
There's also an interesting set of tradeoffs due to being part of a larger platform:
- On the one hand, maybe EA content will get in front of more people and we will grow the community via Reddit's recommendation engine.
- On the other hand, I think that having to engage with EA content in the context of an app that has a lot of other distracting content means that, most of the time, the EA subreddit will just lose the attention battle more than the EA Forum does. Personally, when I scroll Reddit, I'm just there for the memes and drama, and I rarely read serious posts.
My take
This option was especially interesting to discuss, because it seems so wild and yet it's not impossible that it would work. I think this runs into the same issue as the bulletin board option, which is that you're potentially losing a lot of value for a relatively small gain (~3 FTE salaries).
In general, I think it’s difficult to migrate users to a new platform without losing a lot of them, so just the migration would risk losing the whole community.
Appendix: What does the Online Team do?
I figured some readers would appreciate additional context on our work. Currently, the team is made up of:
- 1 team lead (@Sarah Cheng)
- 1 product designer (@Agnes Stenlund)
- 1 content strategist (@Toby Tremlett🔹)
- 2 software engineers (@Will Howard🔹 and @Ollie Etherington)
Our capacity is broadly split like so:
Project | FTE | Notes |
---|---|---|
EA Forum | 3 | A bit more than half of our ongoing staff capacity goes towards the EA Forum. |
EA Newsletter | 0.25 | This takes Toby approximately 1 week per month. |
EA Opportunities | 0 | We picked up this project and have so far run it as low-cost as possible (by using contractor time). It's likely that we will put more capacity towards this later in the year. |
Other (recently, effectivealtruism.org) | 1.75 | This represents one-off projects, like redesigning CEA.org and building Forethought's website. |
I was thinking of Disagreeing.
On one hand, I'm very supportive of more people doing open-source development on things like this.
On the other, I think some people might think, "It's open-source, and our community has tech people around. Therefore, people could probably do the maintenance work for free."
From experience, it's incredibly difficult to actually get useful open-source contributors, especially for long-term maintenance of apps that aren't extraordinarily interesting and popular. So it can be a nice thing to encourage, but a tiny part of the big-picture strategic planning.