I can’t recall the last time I read a book in one sitting, but that’s what happened with Moral Ambition by bestselling author Rutger Bregman. I read the German edition, though it’s also available in Dutch (see James Herbert's Quick Take). An English release is slated for May.
The book opens with the statement: “The greatest waste of our times is the waste of talent.” From there, Bregman builds a compelling case for privileged individuals to leave their “bullshit jobs” and tackle the world’s most pressing challenges. He weaves together narratives spanning historical movements like abolitionism, suffrage, and civil rights through to contemporary initiatives such as Against Malaria Foundation, Charity Entrepreneurship, LEEP, and the Shrimp Welfare Project.
If you’ve been engaged with EA ideas, much of this will sound familiar, but I initially didn’t expect to enjoy the book as much as I did. However, Bregman’s skill as a storyteller and his knack for balancing theory and narrative make Moral Ambition a fascinating read. He reframes EA concepts in a more accessible way, such as replacing “counterfactuals” with the sports acronym “VORP” (Value Over Replacement Player). His use of stories and examples, paired with over 500 footnotes for details, makes the book approachable without sacrificing depth.
I had some initial reservations. The book draws heavily on examples from the EA community but rarely engages directly with the movement, mentioning EA mainly in the context of FTX. The final chapter also promotes Bregman’s own initiative, The School for Moral Ambition. However, the school’s values closely align with core EA principles. The ITN framework and pitches for major EA cause areas are in the book, albeit with varying levels of depth.
Having finished the book, I can appreciate its approach. Moral Ambition feels like a more pragmatic, less theory-heavy version of EA. The School for Moral Ambition has attracted better-known figures in Germany, such as the political economist Maja Göpel and social entrepreneur Waldemar Zeiler, who haven’t previously been associated with EA. I’ve started recommending the book to people I’d like to introduce to career-impact ideas, especially those who might prefer a story-driven, lighter entry point over something like 80,000 Hours.
It will be interesting to see how the book fares in the U.S., where Bregman recently relocated and has already received some press. Perhaps Moral Ambition can help preserve and propagate EA ideals in a post-FTX era or complement existing brands like Charity Entrepreneurship, Giving What We Can, and 80,000 Hours.
That said, there’s a notable difference in approach. While Moral Ambition incorporates many EA principles, it steers readers toward its own School of Moral Ambition rather than EA organizations. For instance, 80,000 Hours—a natural fit for this topic—gets just a single footnote. This contrasts with EA’s collaborative spirit, where mutual recommendation and shared resources are the norm.
The School of Moral Ambition adds value by broadening the reach of EA-inspired ideas. However, if the EA movement were to shift toward a model with more independent entities and less collaboration, it could risk losing some of its unique strengths.
My starting point would be to give the MA group a good bit of breathing room here. Based on this quote, it appears that Bregman is intentionally trying to do something distinct from EA. I think there's a lot of potential value in that approach, and would be concerned about interfering with it. That may change as MA becomes more established, but for now I think it makes sense for MA to focus on being its own thing with a clear separation from EA.
While I too suspect that some of the distancing is "for PR reasons," I suspect there is more to it than that. The quote suggests that Bregman is aiming for a movement with a broader scope rather than focusing as much on the recruitment of elite, highly engaged individuals. I personally think that is a vast area that EA has been largely unable to tap (in part for cultural reasons), and I'm not sure if significant interfacing with EA early on is going to help MA tap it. Once it has its own culture and is more developed, MA should be in a position to work more closely with EA without being swallowed by it.
Of course, MA will develop its own weaknesses and turnoffs. But there's significant value in those weaknesses being somewhat different than the weaknesses and turnoffs of the EA community. We want to maximize the number of individuals who will find a comfortable home in a effectiveness-focused community of altruism, and having the EA-like movements be too similar doesn't move us toward that goal.