July 30th, 2024 update: find the completed AMA in this follow up post
Original post:
From Darren Margolias: I'm the Executive Director of Beast Philanthropy, the charity founded by the world’s most popular YouTuber MrBeast.
We recently collaborated with GiveDirectly on the video below. You can read background the project from our LinkedIn here and here (plus GiveDirectly's blog)
On Thursday, July 18th I'll be recording a video AMA with CEA's Emma Richter. Her questions will come from you, and we'll post the video and transcript here afterwards.
Please post your questions as comments to this post and upvote the questions you’d like me to answer most. Emma and I will do our best to get to as many as we can.
Feel free to ask anything you'd like to know about Beast Philanthropy's process, projects, and goals!
While your GiveDirectly video already has 19 million views the fundraiser (https://www.givedirectly.org/beast/) so far has only received 426 donations and has barely reached 1/3 of it's goal. To be honest that is less than I expected. Do you feel the same and more generally what do you think are the challenges when it comes to turning your massive audience into a lot of donations?
Sorry I missed that point: a 20 minute video might indeed be significantly higher CPV and because it's not an ad might be favoured higher on that point too.
All in all it's hard to say. I suppose GD will have some numbers on increased traffic and increased donations versus baseline, but this will be quite hard to measure correctly even with tracking in place.