At Giving What We Can, we're hoping to speak to people who are interested in taking the Giving What We Can Pledge at some point, but haven't yet.
We're conducting 45 min calls to understand your journey a bit more, and we'll donate $50 to a charity of your choice on our platform in exchange for you time.
[Edit: we've filled up the spots for these user interviews for now! Thanks so all who have participated]
And moreover, since 10% is a ~arbitrary figure anyway, it is possible to inculcate this habit at a 1% or even 0.1% level. To the extent that one is creating a habit, the amount shouldn't matter much as long as it is meaningful to the giver.